Direct Response Master Chefs
Cooking-up great infomercials.
Direct Response Master Chefs
Cooking-up great infomercials.
Like great meals, infomercials require the perfect combination of ingredients, mixed together with a mastery that only comes with years of experience applied to an innovative approach.
This mastery of the art and science of infomercials empowers Creative Filmworks to serve your Direct Response Television production and micro site development needs, unlike any other production company.
In the art and science of DRTV, just as in the culinary arts, great results are the product of asking — and answering – the right questions…
Your success depends on the answers to these questions. Read on to uncover what makes Creative Filmworks unique in the world of Direct Response Television, and discover some of our trade secrets along the way.
A Better Infomercial
With decades of experience creating Long Form and Short Form Direct Response, we work like master chefs who know how much of each ingredient to use to achieve perfection. Doing all we can to serve our clients' needs tops the ingredient list.
A Better Infomercial
With decades of experience creating Long Form and Short Form Direct Response, we work like master chefs who know how much of each ingredient to use to achieve perfection. Doing all we can to serve our clients' needs tops the ingredient list.
Target the ultimate purpose of business.
The infomercial we produce for you serves as the vehicle for what we're really here to do -- creating value for your product and demand from customers to buy it. When we do that, your product not only sells, it becomes a hit.
This means your infomercial not only succeeds, it builds a brand.
Don't watch the clock. Watch results.
This is something you won't find at other production companies. When it comes time to edit your infomercial, we don't count the hours in the edit bay. All we care about is getting it right. So there will never be an overage for offline editing.
This means it doesn't cost more to get it right.
Functional Creativity.
Everyone says they're creative, but do they really even know what that means? Creativity isn't just coming up with clever ideas. It's not about dreaming of things no one has ever seen before. It's about developing concepts that convey the promise of your product in the most engaging, insightful, and memorable way possible. It's about executing a creative strategy that really packs a punch. We call that Functional Creativity. It's not easy to do, but we know how to make it happen.
This means your infomercial translates creativity into sales.
The Secret Ingredients
After decades of work in direct response television, we've mastered the art of choosing and mixing the perfect ingredients for a successful infomercial.
The Secret Ingredients
After decades of work in direct response television, we've mastered the art of choosing and mixing the perfect ingredients for a successful infomercial.
The Secret Sauce.
Patterns of Success
After studying infomercials for nearly 30 years, we've identified patterns in structure and content that lead to success. It's like having a secret recipe, or a secret sauce that has to be implemented in just right way for it to succeed.
But knowing a recipe is only a starting point. It takes finesse and skill to transform a complex mixture of ingredients into something that tantalizes the senses. That's what we do with your infomercial. We want to wow you, just like a great chef serving an exquisite meal.
Drawing Upon Vast Experience.
10,000 Hours
It takes 10,000 hours of practice to master a task. We're way past 10,000 hours. That means it's easy for us to do things that would be difficult for others with less experience.
Like a master chef, we know when to push the envelope and when to pull back for the best results possible.
The Real Magic.
Just Good Business
Regardless of your budget, Creative Filmworks always makes your production look like you spent far more money. We believe high production values create the highest perceived value for your product. And that can mean a greater return on your investment.
It's just good business to get the most from your investment. At Creative Filmworks, you get far more than you would ever expect.
The Recipe for Success
With Creative Filmworks as your Master Chef, mixing together the ingredients of your infomercial won't be hit or miss. It will be driven by the art and science of effective Direct Response Television, supported by an effective multi-channel strategy.
The Recipe for Success
With Creative Filmworks as your Master Chef, mixing together the ingredients of your infomercial won't be hit or miss. It will be driven by the art and science of effective Direct Response Television, supported by an effective multi-channel strategy.
The Creative Strategy.
You have the right ingredients when Creative Filmworks develops a creative strategy for your direct response project that creates value and demand for your product.
This creative strategy examines which ingredients your product offers — and which ingredients need to be added — for a direct response campaign geared for success.
Let us show you how we do it, starting with a Creative Strategy customized for your product's marketing goals. This is when the magic starts to happen. But it's only the beginning.
The Finishing Touch.
The magic continues even after your infomercial airs, with a custom designed micro site designed by Creative Filmworks. Powered by an innovative technology that offers an opportunity to capture data on the 95% of visitors who visit your site without ordering, you now have a way to knock results out of the park.
The Winning Team.
We’ve all worked at the top direct response agencies in the business. And now we come together at Creative Filmworks, operating like a well oiled machine to offer innovative, effective direct response productions for your product or service. We call it Creative Efficiency. You’ll call it outstanding.
Contact Creative Filmworks to find out more, and start whipping up some marketing magic that makes customers’ mouths water for your product.
Get Started
Get Started
Creative Filmworks, a leading edge, full service, Direct Response Television company, defines geared for response:
Comprehensive Multi-channel Creative Strategy
Full Production Services
Order-generating Micro Site design & implementation
Breakthrough DRTV Lead Generation Technology
Complete Post Production
Services
